Presenting Chloé x Mifuko: The Women Who Weave
New Woody basket bags mark a partnership with the World Fair Trade Organization
In a short film by Velma Rosai-Makhandia, we meet Janet and Teresea, two of the women employed by Mifuko, a social enterprise and guaranteed member of the World Fair Trade Organization (WFTO). Teresea notes how joining Mifuko had a great impact on her livelihood. “I saw that selling baskets uplifted me… Weaving baskets has done me well and taken me far.” Janet says, “As one of the women in the Mifuko project, I feel good because when we’re together, we help each other grow as individuals.” Working for Mifuko, a name that means ‘pocket’ in Swahili, has meant fair pay, empowerment and less dependence on unpredictable farming as a source of income for the artisans. Their handcraft skills come through in the range of Chloé basket bags – a roomy tote and compact bucket style, in solid raffia or striped – each a unique piece. In collaboration with Mifuko, Chloe’s manufacturer in Spain embellishes this new collection of hand-woven baskets with Woody logo ribbon straps. With sustainability at the forefront of the design and production, the baskets are long lasting while making a social impact. At once ethically produced and environmentally responsible, the Mifuko collaboration marks the first Fair Trade-verified luxury collection and the debut of an ongoing partnership with the WFTO.